It’s natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same mistakes – especially when it comes to marketing automation.
I work with national brands and help them establish their digital strategy each and every year. The results I have obtained have always been in relation to three basic elements that I think everyone should know. If you apply them right and optimize how you use these methods, you’ll likely find yourself on a better path to success.
I cut my teeth, as a digital marketer, on many SMEs and an NGO before I started working on major brands. I’ve also seen the direct benefits on a personal level via my wife’s hair salon’s digital marketing.
Digital marketers are frequently subjected to the constant changes and innovations of the digital arena. The pace can be brutal and is often relentless. If recent business history is anything to go by, the only way to thrive in an ever-changing environment is to evolve and adapt.
No matter the industry, running your own business is challenging — especially if you are running your own small business. Faced with tight budgets, small business owners are often forced to wear many hats, including that of the chief marketing officer.
When customers search for a product or service, they usually turn to a quick internet search that can easily overwhelm them with options. With so many companies readily accessible with a click of the mouse, your business needs to stand out.
There’s no need to say that, today, every business out there has to put some effort into building a strong online presence. And no matter if you’ve already invested in your online marketing efforts, you may still need to expand in order to keep up the pace with your competitors. With this in mind, we have come up with 6 digital marketing tips you should follow if you want your small business to conquer it all.