As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish my company as an authoritative resource in the home-care industry. Next year, I want to push our marketing efforts even further.
As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies.
Digital marketing seems to be all the rage right now. It’s one of the most efficient and trusted business strategies out there today, and a lot of firms and companies rely on digital marketing to boost their sales, draw new clients and get their products and brand some exposure.
As more and more users download ad blockers, digital marketers are adjusting their strategies accordingly.
This means more brands are steering away from low-ROI strategies and the kind of blatant self-promotion that only turns customers off (the reason many download ad blockers in the first place). Instead, think word-of-mouth marketing that allows customers to rely on the recommendations of their friends or shareable content that encourages natural promotion on social media.