Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.
In recent years, most marketers have taken the cliché phrase “content is king” to heart, making content the core of their overall advertising strategy. Even brand new businesses are aware of the importance of content, but it’s often overwhelming to build your first content marketing strategy from the ground up. How much attention should be given to blogging, social media posts, email newsletters and videos – and what topics should you cover for each?
Do you have the nagging feeling it’s all just the “same ol’, same ol’”?
You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree or another.
Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy.
Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content.
I learnt recently that only 35% of B2B marketers have a documented content strategy (Marketing Profs 2016). This rang alarm bells for me. Having seen such huge success for our clients using content marketing, how and why are brands still missing a trick on this? Here, I will run through some simple steps on planning your content marketing for success, for those in need of some guidance and insight.
The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing.
To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with your customer journey, enables your Sales team, and creates personalized experiences for your prospective and current customers.