When you’re scoping out your competitor’s sites, it’s easy to see who’s put the time and effort into content marketing and who’s let it slip by the wayside. Sites with strong content marketing have lively blog posts, eye-catching graphics, and videos that create a cohesive message about the company.
What’s trending in content marketing and SEO these days?
Let’s say this: Content is more important than ever.
More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.
Ready to learn more?
Digital marketing has evolved significantly over the last decade. From a handful channels to a hundreds of them, digital marketers have to choose platforms where their target audience spend their most time. With human attention span at all time low, you cannot expect your target audience to read long blog post with large blocks of text.
Are you looking for ways to improve the design of your blog? Want to identify any blog design errors that could be costing you readers?
The team from Brafton share some key blog design mistakes to avoid in this infographic.
Everyone understands content is crucial to marketing, definitely in B2B but equally so in B2C marketing. Marketers know the only way to stay ahead of the curve is by constant innovation and following the top trends. Let’s look at four reasons why the content marketing world is transforming into something even more effective – content experience.
Content marketing is an incredibly popular method of brand communication in today’s marketing landscape.
But what is content marketing exactly? The term is used as such a buzzword these days, yet many companies don’t truly understand all that goes into and what to expect out of a content marketing strategy.