When you’re scoping out your competitor’s sites, it’s easy to see who’s put the time and effort into content marketing and who’s let it slip by the wayside. Sites with strong content marketing have lively blog posts, eye-catching graphics, and videos that create a cohesive message about the company.
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.
Businesses of any size can take advantage of content marketing. Whether you need help researching keywords, scheduling blog posts or analyzing your web traffic, there’s a tool out there to keep you on track. We’ve rounded up a list of resources that will improve your content marketing, including many free options.
Figuring out the right content marketing strategy to fit a specific business can be a challenge – from learning about your audience to implementing a campaign across a range of channels, a digital marketer’s task is a hefty one. But the value in doing so, it seems, is well worth the work. With Content Marketing Institute’s latest trend report stating that, on average, 89% of B2B marketers are using content marketing, the question arises — are budgets being used wisely and strategically?