The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. 2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends:
Any small business with a website will know the struggles of getting the right content to have a nice circulation of visitors and customers. You’ve heard of the usual tips for content creation and SEO, but you’ve probably not yet taken the real dive into the pool of wisdom that is Google Think Insights.
You’ve likely not heard of Think Insights, one of Google’s more specialised projects which focuses on offering consumer trends, statistics, research, and infographics for whoever wants to be hailed as the expert in their specific field. This is quite an effective and multifaceted tool, so let’s take a look at what it can actually do for us.
1. Find out What People Want With Google Think Insights
Regardless of your product or service, you want people to visit you because you have what they’re looking for – so what is it? Google Think Insights regularly updates you on both consumer trends as well as what types of information are of interest and in what form – just check out the articles relevant to your specific field.
2. Understand How Your Visitors Think
This might sound quite complicated, but it doesn’t have to be – you don’t have to delve deep into the psyche of your potential customers just to get some basic knowledge. Think Insight will let you know interesting statistics that can get you far, such as for example whether a store should focus on advertising a popular brand or just any product regardless of brand.
3. Know Who Your Visitors Are
To create content you first need to know who is going to read it. Are you getting regular traffic from the same visitors, or are you focusing on people stumbling on your site through Internet searches on relevant topics? Do people visit your site through mobile devices when on the go, or do they go through their home PC?
4. Get Inspiration in Developing Your Content With Google Think Insights
Through Google Think Insights you can learn from masters, with great ideas and inspiration from people who made it big. Read about their story and about what they did right and wrong – just always remember that the Internet is ever changing, and what worked a short while ago sometimes stops working with no warning whatsoever.
5. What Makes a Visitor into a Customer?
This is the one topic that causes a lot of confusion for many online content creators. As you know, you’re always having a product – no matter if that product is an online sale, a service, or getting someone to visit your physical store. But what makes a random visitor to your website become an actual customer? Are you putting out the right messages to make that happen?
There’s a multitude of things Google Think Insights can help you with, too much to cover in a single article. I recommend you simply check out Google Think Insights and see for yourself – it’s definitely a unique pool of free wisdom on the net.