Content is truly king in today’s world of consumers with many people becoming much more discerning about what they spend time on. There were years of clickbait where titles intrigued a reader only to fail them when it came to the actual content. Clickbait type articles simply do not attract the traffic that they used to. Google actually penalizes poorly written articles that are published on irrelevant sites. Facebook has also followed suit in reducing the exposure that a number of articles were receiving.
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