When I graduated from Kellogg Business School and went to work in brand management for General Foods, then one of the most coveted firms for a newly minted marketing MBA to start their Marketing career, the work of a marketer and the brand strategy they developed and executed against, was far, far, simpler than today. There was generally only one brand positioning statement. It included:
Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to…
Seth Godin once said: content marketing is the only marketing that’s left.
What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America?
Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs?
Instagram isn’t just for companies with visually appealing products. Every brand—even B2B, nonprofits and associations—can use this optically intense platform. It’s an established fact that visual storytelling yields the highest rate of engagement, and there’s no better place to do it than Instagram.
These tips from Eric Gray, senior digital art director at Luckie & Company, and Maree Jones, publicity and communications specialist at Luckie & Company, can help you shift some of your brand communications away from text and toward visuals.