Clutch surveyed 300 content marketers in the US about their objectives, strategies and metrics. The resulting report, ‘Content Marketing Survey 2016’, nearly half (49%) say brand awareness is the main goal of content marketing strategies followed by search engine visibility (30%) and lead generation (21%).
In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search.
Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant. Gary explained that measuring brand mentions, without links, is hard, but the user experience team at Google is looking at ways to do this.