One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact that some agencies have higher-level packages that cost tens of thousands of dollars per month.
Yes, SEO can be expensive for hyper-competitive, national-scale businesses, but that doesn’t mean it’s unaffordable for the average business owner.
In fact, there are dozens of simple strategies you can execute yourself, for free, to better optimize your site for search engines.
