We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.
You’re probably reading this guide because you want to build backlinks and grow your search traffic. Don’t worry, we’ll get to that in a moment.
But before we go any further, answer this question:
Who are your top 5 competitors? If you know who they are, then add them to a spreadsheet:
Low-quality backlinks will hold your website from growing and if you have too many of them, you might even get a penalty. If you are trying to improve your site’s SEO and you do not see any results, chances are you have too many bad backlinks. To put your site back on track and get more organic traffic, you’ll have to get rid of all the low-quality links that are influencing your rankings in a negative way.