Google AdWords which is a well known form of Pay Per Click Marketing can be an excellent method of generating traffic to your website resulting in leads and sales. The benefits of using a paid traffic medium is the ability to appear on page one of Google search results relevant to peoples search queries. Ads give the ability to target users highly relevant to their searches. They are simple to track and measure the Return On Investment with the ability to modify and change quickly with a potential reach to millions of people, or to laser target to a very small group of qualified prospects in a defined local area.
The following presentation gives an introduction to Mastering Google Adwords, with a list of resources and further reading to become expert in the field.
Adwords Topic Covered
- Pay Per Click Advertising
- Ad Chanels
- Ad Campaigns
- Keyword Targeting
- Language & Location
- Ad Formats
- Ad Extensions
- Quality Score
Google Adwords Set Up And Management
If you would like advice or assistance setting up a Google Adwords Account, Campaigns and Ads please feel free to enquire.
We professionally manage accounts for clients to ensure they are able to maximise their return on investment and rapidly grow their business leads, sales and profitability.