Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility.
If you want people to take action on your website you need to make it easy to do so. There are a lot of ways to improve the usability and increase conversions on a website, but here we’ll focus on one crucial element of your website’s design. Color. This is what it comes down to: You need to use…
Are you looking for a free website hosting service on the web? Take a look at these 36 reasons explaining why having a free website is a bad idea. The thought of getting free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 36 reasons why having a free website is a bad idea and something that you should AVOID at all costs.
If you’re a small business owner, there’s a 50/50 chance you don’t have a company website. Surprised by that? SCORE’s recent infographic reports that just 51 percent of small businesses have websites. That was almost as surprising as the survey of small business owners for our 2015 State of Small Business Report. Out of 1,000 plus small business owners, 37 percent of respondents said they get only one to five percent of their business from their websites. Small businesses aren’t going to get the bulk of business from their websites. But if a third of them are getting five percent or less from their websites, something is wrong. With over 97 percent of consumers searching online for products and services, millennials are more likely to check an app to purchase goods or services.
Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand. Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective customers because it is confusing and doesn’t make your visitor feel as if you understand their needs?
If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire. How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.