WordPress is not just the blogging site, but now it has acquired its place as website development platform. These days, WordPress web development has turned out to be a crucial need for the business owners because this platform serves more purposes than being a blogging tool.
If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted for seasonal variation, but not for price changes, was $119 billion, an increase of 3.2 percent from the third quarter of 2017.” There’s even more money to be had online, whether that’s from becoming a social influencer, turning online ads into brick-and-mortar sales or something else entirely.
How do you evaluate a website? By asking the right questions. No website is perfect. Every website has flaws. Many things that can go wrong, whether due to technical SEO, on-page optimizations, page speed, or something else.
In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure.
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site has already been launched. Sites designed without SEO in mind can cause ranking issues down the line.
We now live in a mobile-first era and are moving toward a mobile-first index.
That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon.
In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry.