Advances in professional video production equipment and in smartphone technology, as well as the ease of use of video platforms, enable entrepreneurs to be experts in video marketing. Video marketing statistics show that nowadays, it is essential for entrepreneurs to be experts in this field: 78% of people watch videos online every week, and 55% watch videos online every day. Therefore, video marketing offers entrepreneurs a big opportunity to reach their audience.
Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for smaller companies to gain a competitive edge by concentrating on video making and video marketing ideas. Otherwise, they might find themselves losing customers to companies that do invest in videos.
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers.
No-one starts out in video marketing wanting to create a video that gets an average amount of views…
We all want to achieve the fame of “Charlie bit my finger” or “Leave Britney alone”, but when it comes to marketing a product, it’s not that simple.
As marketers, we’re already starting on the back foot because there’s a certain amount of stigma that comes along with an advert.
Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns and plan accordingly.
The new Industry Forecaster is available in the premium version of its True Reach video benchmarking and planning platform, which tracks viewings, shares and other performance measures of video content or video ads released by more than 7000 brands in 240 industry verticals on the web or in apps.
Video can be intimidating, but with costs of equipment dropping and the rise of DIY as an alternative to corporate slickness, it doesn’t have to be – especially for startups.
At a startup, you do not have the ballast of a global brand to carry around. You can do something offbeat and lo-fi and just see what happens.
From the newer-faster-cheaper pop-up-shop style video studio companies that can be enlisted to help, to simply pointing an iPhone camera at your co-founder and having him or her speak with credibility about what you are creating, there are low-cost and effective options.
Even the startup that wants to launch with a high production quality to match a luxury or aspirational brand can hire a top-notch specialist in exchange for equity in your company, or use emerging marketplaces (tip #6, below).