There’s a myriad of online marketing strategists writing tons of tips on their blogs to help entrepreneurs get a bang for their bucks from digital media — while simultaneously using those strategies to get their message to you. So, what strategy do these mentors themselves follow to reach their prospects and promote their services?
When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word.
Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get with a marketing tool, video cannot be ignored.
With Facebook introducing updates to fight engagement bait, creating valuable content goes hand in hand with staying on top of your customer feeds. This year, all of the leading social media platforms, such as Facebook, Instagram and Twitter, are heavily focused on a video-first strategy, and it won’t be slowing down anytime soon. But if coming up with creative, share-worthy content has you at a loss for ideas, here are some video ads that can propel your business forward, letting you ramp up your video marketing strategy without racking your brain for ideas.
This is part 2 of Quick Tips Regarding Reusing Website Content Part 1
If you are not already using video marketing on YouTube, now is the time to begin.
Re-use your best content
Look at your traffic logs and see which are your most popular pages and blog posts. Have any popular presentations you’ve used in the past? Now is the time to transform your best content into videos.
According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic!
If you are in the digital marketing field, then the right time to invest in video content is now.
Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar for Facebook — the “video first” strategy emphasized in earnings and the recent launch of Facebook Watch make that clear — but the recent changes to News Feed indicate that Facebook might still be trying to figure out exactly how video best works into its overall strategy. Read on to see what Facebook did, what it means for you, and how you can succeed with Facebook video.