SEO is the art and science of creating web pages appealing to search engines such as Google, Bing, and others. SEO works as an intermediary between pages and search engines. It looks for the ways to affect the search engine, and move forward the page to make it more attractive. Implementing keywords and keyword phrases in the content are what works for SEO. You can also apply a few engaging illustrations, photos, and hyperlinks.
The center of your content marketing strategy is probably your own company’s blog, as it is for most businesses.
But if you’re just starting your content marketing program, zero people are visiting that blog on their own, regardless of how good the content there is
The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high.
It’s easy to see why this theory is so convincing.
In the last few decades, we’ve seen numerous professions blossom. We have iOS and Android developers today, whereas, 15 years ago, we couldn’t even imagine that they would exist. We have seen teams building companies while destroying archaic strategies. We have freelancers, working while traveling. We have companies that only employ 4-5 people. We have startups and new projects that don’t even have a physical office. And we also have Solopreneurs.
Conventional wisdom says that companies should respond to everyone on social media. When people take the time to compliment a company, they want to be acknowledged; when they have a complaint, they want empathy and a resolution; and when they have a question, they just want the answer.
While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?”
From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road.
How do you know which solution is best for you? Some say the best solution is to build an in-house team of writers, but this isn’t always the most affordable (or practical) option.