Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC. I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument. Google is no longer “everyone’s search engine,” Fishkin asserted. They’re now “everyone’s competitor.”
Without optimizing your website for search engines, you’re not going to get much value out of it. That’s why Search Engine Optimization (SEO) is very essential for every website that’s keen on attracting organic traffic.
Nevertheless, SEO isn’t just about driving traffic to your website. It also asserts the importance of quality content that speaks to the needs of your website’s target audience.
Keyword research and targeting have been around as long as SEO. We all do it at some level.
While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for.
When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies.
SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element.
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.
But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys.
This, more than anything, defines major SEO trends for 2020, since now we need to find the best ways to stay effective within the framework created by Google.
It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right?
But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?)