People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you target? What do you want to achieve? Regardless, in this post, I’ll list a number of elements that help every site become a good site and a better search result.
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience.
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar.
The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes.
Google is bringing three new reports to Search Console which are all related to structured data.
New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others.
As SEO professionals, we generally focus on the question, “How do I rank my page?”
An equally, if not more important question we should be asking is, “How do search engines rank pages?”
In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you even begin to think about innovating.
A foundation allows you to put your best foot forward. If you try to build or add on to your house with a weak foundation, you’re only setting yourself up for disaster.