For most advertisers, the process for placing bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive Search Bidding.
Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants.
You’re probably reading this guide because you want to build backlinks and grow your search traffic. Don’t worry, we’ll get to that in a moment.
But before we go any further, answer this question:
Who are your top 5 competitors? If you know who they are, then add them to a spreadsheet:
As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future.
Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps we can take to improve results
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it.
In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them.
Twitter is an amazing platform to not only build community and brand awareness, but also to generate leads and increase sales. Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.
You can’t just hop on Twitter and start spamming URLs to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.