Snapchat made it possible for anyone to pay to offer images that the mobile app’s users can include in the photos or videos they post to Snapchat when they’re in a predefined location. These on-demand geofilters are primarily intended for normal people and small businesses. Someone could buy one as a fun gag for their wedding or birthday party. And a business like a local pet store could put one around their store or a nearby dog park.
But these geofilters can also be a way for brands to get in front of a lot of people attending major live events, such as the Academy Awards or tech festival South by Southwest. Below are some examples of places marketers can run geofilters around during some of this month’s and next month’s biggest events and how much those campaigns would cost.