With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track events, produce heatmaps, and more. […]
Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.
Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors. In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new […]
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]
Need to add more video to your social media content? Looking for affordable and simple DIY video tools? In this article, you’ll discover five easy-to-use tools to bring more video into your social media marketing.
Your web content management system (Web CMS) is a critical component of your digital customer experience programs. Forrester analyst Ted Schadler has called the Web CMS the backbone of any digital experience delivery system. Research from CMSWire confirms organizations aren’t always happy with their existing Web CMS platforms (download required). About 38 percent plan to invest in a Web CMS/DX […]
The competitiveness between web designers and developers has reached a crescendo. There are several ways to beat your competition. One is to have more knowledge and become an expert. Another is to get help from the tens of extremely useful web apps and services which are delivering outstanding results for its users.
You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. You might be familiar with some of these terms and tools already, but if not, here’s how you can dig […]