One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe confirms that Cyber Monday 2015 was the largest online sales day in history and was driven increasingly by mobile devices, which accounted for nearly half (49%) of shopping visits and over one-quarter (28%) of online sales. Similarly, IBM found that mobile devices accounted for over one-third of purchases (35%) on Black Friday, a 35% year-on-year increase.
Prep yourself for this year’s changes with these 16 trends that will shape the digital marketing scene in 2016. The holidays are wrapped up and the new year is just beginning, meaning focus in your marketing department has likely shifted from cookie-baking contests back to online user cookie tracking. Over the past 12 months, we saw many of the predicted trends from 2015 come to life in brand campaigns and marketing activities around the web. Prep yourself for this year’s changes with these 16 trends that will shape the digital marketing scene in 2016.
While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.” Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact.
The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. 2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends:
How many times have you been looking at a website on your mobile phone and decide to call the phone number on the contact us page to make an enquiry?
The problem is first memorising the number on the web page, opening the phone application, taping in the number, forgetting all the numbers as you are entering, flicking back to the website, flicking back through your open apps to get back to the phone screen, forgetting the number again, going back to the website … oh forget it!
If your business relies on people phoning to generate leads and enquiries, how many enquiries are being lost by people giving up or going elsewhere?
Making Phone Numbers Clickable
Some modern mobile devices automatically recognise a phone number and open the phone application when tapping on it. But many older phones and newer basic models aren’t et up to do this.
There are a number of “Click To Call” services offering embeddable code on your website which directs people through their service to connect to a business’s designated phone number. This comes at a cost per click and often with a monthly fee for the service.
Fortunately, there is a way to make it easy for visitors to tap the phone number on your website, automatically opening the phone app with the number pre-populated. Then tap the green phone icon to call.
This removes the frustration, leaving the person in a better frame of mind without elevated stress levels caused by skipping back an forth between screens on their mobile just to get the phone number correct.
Google Displays Clickable Phone Numbers
When searching in a mobile browser, some business results are displayed from Google Maps. This has their location on a map, business description, address, contact details and the phone number (assuming that the business has completed their Google My Business profile).
Tapping on the phone number in mobile devices accesses the telephone application to enable a call to be made.
Facebook Makes Phone Numbers Clickable
The mobile version of Facebook Pages which have phone numbers included in their about us page also accesses mobile phone telephone applications when tapping the number.
Your Website Should Have A Tap To Call Phone Number
Website visitors are now familiar and used to the tap to call function, in fact they expect it. Not having this feature on your website is not optimal and will be a barrier causing frustration and ultimately cost in lost leads and enquiries.
The following snippet of HMTL code will turn any phone number, text or image into click to call on a mobile device.
|<a title="Click To Call (07) 3103 3642" href="tel:+6131033642">(07) 3103 3642</a>|
which displays as this link (07) 3103 3642. Click on the link to see how it accesses the telephone function on your mobile.
An image can also be a clickable phone number. See the green phone icon at the top of the page. Tap on it to experience how it accesses the telephone calling function on a mobile phone.
Increase Leads And Enquiries With Tap To Call
Having a button or icon as a call now link at the very top of the mobile view of your website is optimal for many businesses.
Often visitors are looking for either directions or a phone number to call when they are browsing on a smart phone.
Having a clearly identifiable button to press assists in increasing the ease and number of prospects and customers that will call.
If you need help adding a Clickable Phone Number to your website, why not give us a call to do it for you.
How Many Clickable Phone Number Links Are There On This Page?
Put your answer in the comments below. Hint: check the links and images. Click on each of them to see where these take you. Do it on your mobile phone to get the full effect.
Google AdWords which is a well known form of Pay Per Click Marketing can be an excellent method of generating traffic to your website resulting in leads and sales. The benefits of using a paid traffic medium is the ability to appear on page one of Google search results relevant to peoples search queries. Ads give the ability to target users highly relevant to their searches. They are simple to track and measure the Return On Investment with the ability to modify and change quickly with a potential reach to millions of people, or to laser target to a very small group of qualified prospects in a defined local area.
The following presentation gives an introduction to Mastering Google Adwords, with a list of resources and further reading to become expert in the field.
Adwords Topic Covered
- Pay Per Click Advertising
- Ad Chanels
- Ad Campaigns
- Keyword Targeting
- Language & Location
- Ad Formats
- Ad Extensions
- Quality Score
Google Adwords Set Up And Management
If you would like advice or assistance setting up a Google Adwords Account, Campaigns and Ads please feel free to enquire.
We professionally manage accounts for clients to ensure they are able to maximise their return on investment and rapidly grow their business leads, sales and profitability.