If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire. How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.
The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. 2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends:
Have you ever reached out to a business’ website, filled out a form and ended up being completely ignored? Of course, you have. Having looked into this follow-up problem, I can tell you it is massive. Sixty-five percent of all companies admit that they have no process to nurture leads. When a lead walks onto your showroom you aren’t going to close them unless you know how to follow-up.