When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Ingenious search engines that navigate a plethora of budding websites, along with the first online display and search ads, marked a drastic turn of marketing dynamics as individuals’ active search behavior allowed for much more relevant and efficient ad delivery.
Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.
I Received This Email This Morning
“How does one organize an automated email response like your office had sent me yesterday? (see your email response below)”
Our support team has an automatic email acknowledgement to reply to all incoming requests.
“Thanks for your email. One of our support team will be on to it shortly and will respond as quickly as possible.”
It is not perfect, as it responds to every email like this rather than just the initial request, but it does do the job of letting people know we are on to their request.
Resources To Set Up Automates Email Replies
These are reasonably basic solutions. To give a more robust, flexible and personalised experience to your users and clients, you should consider a CRM with autoresponder capabilities.
Better Solution: Use A CRM For Email Responses
Here we use Ontraport with email responses and sequences set up for a variety of situations and client processes.
For example, once a website is launched, the client is ‘tagged’ into a Launch List, which triggers an automated email series showing them how to operate and manage their website.
Other sequences are used when people request information from our website, subscribe to an eBook, watch a video, visit a web page, …
The aim is to automate as much of the repetitive communication, marketing, sales and support tasks so the team can get on with delivery.
If you would like to know more, or need assistance to set up automated emails or a CRM, let us know and we’ll be happy to help.
Master the Basics
You can’t put the cart before the horse when dealing with local mobile marketing. Making sure your website is updated and sound is the first step. Your social media channels need to be updated too. Looking at your Google profile is also important.
The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get past those first steps, they may start to wonder, “What’s next?”
Once you’ve set up your business and created a product or service to sell, it’s time for you to create a marketing plan. A lot goes into building such a plan. But members of the online small business community can lend some helpful insights. Here are some tips you can use to market your small business more effect