Security threats and search engine penalties are critical issues that can hurt your rankings and your bottom line. You need to avoid them from the outset.
As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.
Previously “webmaster tools” the Google Console is for your website administrator and SEO expert. This is to verify your website to Google for submission for the search index. In short, you need this to get your website on the search engine. Google has a stranglehold on the market at 63.4% market share, this means search marketers are constantly keeping up. Which means if you are not working with one, its on you to get your business discoverable on Google.
In the world of SEO, it’s important to understand the system you’re optimizing for.
You need to understand how:
Search engines crawl and index websites.
Search algorithms function.
Search engines treat user intent as a ranking signal (and where they’re likely going with it).
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here.
The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach.
Google is setting up yet another campaign to push the Google Assistant. This time around, the company is teaming up with T-Mobile to install experimental demos in signature T-Mobile stores in Chicago and San Francisco for three months.