The center of your content marketing strategy is probably your own company’s blog, as it is for most businesses.
But if you’re just starting your content marketing program, zero people are visiting that blog on their own, regardless of how good the content there is
In November of 1993, Royce Gracie of Rio de Janeiro forever changed the martial arts. Gracie, at barely 180 pounds, used a style of martial arts called Brazilian jiujitsu (BJJ) to win the Ultimate Fighting Championship’s first tournament. At the time, few martial arts studios in the U.S. had heard of BJJ, let alone were trained in it, and Gracie was able to capitalize on the style’s effectiveness and his opponents’ lack of knowledge.
While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?”
From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road.
How do you know which solution is best for you? Some say the best solution is to build an in-house team of writers, but this isn’t always the most affordable (or practical) option.
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.
If you thought you’d seen it all with ecommerce content marketing examples, the ones you’re about to see might just leave you in awe — and ready to reconsider your own strategy.
You be the judge of that. But the task itself is important because ecommerce businesses are taking the bull by the horns with content; 60 percent of those polled in a Content Marketing Institute study in 2017 said that they would be taking content marketing more seriously going forward.
Establishing and solidifying a strong business brand is a crucial component to business success. As the forefront of your business, it is important to carefully consider everything that makes up your brand image – from your color scheme to the logo and tagline. However, beyond just a sleek logo and catchy tagline, a strong brand help increases the value of your business, provide your people with a sense of purpose and motivation, and most importantly – makes acquiring new customers easier.