Attracting potential customers to your small business via content marketing is essential in today’s noisy social media landscape. Platforms like Facebook, Twitter, and Instagram make it easy to connect with consumers, but your brand’s outreach efforts on those platforms can be decimated by algorithm shifts or changing business strategies. Building the future of your small business strictly on social media marketing is a strategy that is dangerous at best, and potentially fool-hardy if you’re hoping for long-term growth.
Businesses today need more than a brochure-type website to help them succeed. Great on-site content is important and helps businesses of all sizes. But, it’s not the Field of Dreams.
In addition to having excellent content on your website, it’s also important to have a great content marketing strategy that uses content to help drive a continuous flow of traffic to your site.
In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing.
First, I’d like to be clear that content marketing is not necessary to build a business. Even today. It’s far more important to get inside the head of your customers.
You dream about it, don’t you? All the creative social media posts, entertaining videos, articulate e-books, exclusive offers and the like that will attract your ideal prospects and transform them into paying customers. In actuality, there’s practically no correlation between time spent and successful marketing.
You can’t afford not to have an online presence for your business. One of the best ways to market your business online is to create strong content that people enjoy reading.
Whether you own a startup or a business of any other size, actively marketing your business should be one of your highest priorities. The goal, of course, is to let as many people know about your products and services as possible.
In this digital age, online marketing has outperformed traditional marketing. If your business does not have a solid online presence, you’re leaving a fair share of potential profit on the table.
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you?
In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan.