Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to.
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected?
This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong?
When you’re scoping out your competitor’s sites, it’s easy to see who’s put the time and effort into content marketing and who’s let it slip by the wayside. Sites with strong content marketing have lively blog posts, eye-catching graphics, and videos that create a cohesive message about the company.
What’s trending in content marketing and SEO these days?
Let’s say this: Content is more important than ever.
More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.
Ready to learn more?
SEO – ‘Search Engine Optimisation’ – poses a major challenge for small businesses: if you publish a website it can’t really be ignored, but on the other hand you can spend a lot of time and money trying to generate what they call ‘Google Juice: ‘A site that has more ‘Google juice’ shows up more prolifically on top page rankings.’ – Techopedia.