One of the biggest challenges of setting up and managing a global website is the organization and creation of the localized content. It is nice to see content management being taken more seriously now by website owners and the marketers by understanding the various customer journeys and personas rather than to just push out what the business […]
Businesses of all sizes are investing more time, resources, and money into content creation than ever before. Almost every organization that I speak with understand the potential return on investment that great content can deliver, and yet disproportionately few companies are spending anywhere near enough focus on making existing content work harder toward current and changing […]
Content marketing has proven its value to companies and brands over and over again. According to the Content Marketing Institute, content marketing is the “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience” with the ultimate goal of driving “profitable consumer action.”
Blogs are the star of the show in most content marketing campaigns. If you can write high-quality articles that appeal to your target demographics, you should have no trouble attracting the audience you want (and seeing a return on your investment).
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too. As we all know, trust leads to engagement. Engagement leads to:
10 T ips for Saving Time and Getting Better Results with Your Content Marketing – Small Business Trends
Content marketing can be a time consuming undertaking for businesses. But some have uncovered little tips and tricks for getting the most out of their time and producing significant results. Here are some expert tips from members of the online small business community to help you get more done in less time when carrying out […]
Are you leveraging video content marketing to scale your digital marketing business? Are you interested in learning powerful tips you can apply today to improve your video marketing campaign and grow your business? If you answered yes to the above questions, then please, make sure to read the entire article for the best tips that will help you boost […]
We’re bombarded by an avalanche of content every day. Just think about Facebook. It’s impossible to consume all of the content in your news feed every day, whether you have hundreds or thousands of friends on the social network
Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results.