Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review.
Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November.
Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to.
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected?
This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong?
When you’re scoping out your competitor’s sites, it’s easy to see who’s put the time and effort into content marketing and who’s let it slip by the wayside. Sites with strong content marketing have lively blog posts, eye-catching graphics, and videos that create a cohesive message about the company.