You can’t afford not to have an online presence for your business. One of the best ways to market your business online is to create strong content that people enjoy reading. Whether you own a startup or a business of any other size, actively marketing your business should be one of your highest priorities. The […]
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan.
The center of your content marketing strategy is probably your own company’s blog, as it is for most businesses. But if you’re just starting your content marketing program, zero people are visiting that blog on their own, regardless of how good the content there is
In November of 1993, Royce Gracie of Rio de Janeiro forever changed the martial arts. Gracie, at barely 180 pounds, used a style of martial arts called Brazilian jiujitsu (BJJ) to win the Ultimate Fighting Championship’s first tournament. At the time, few martial arts studios in the U.S. had heard of BJJ, let alone were trained in […]
While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for […]
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.
If you thought you’d seen it all with ecommerce content marketing examples, the ones you’re about to see might just leave you in awe — and ready to reconsider your own strategy. You be the judge of that. But the task itself is important because ecommerce businesses are taking the bull by the horns with content; 60 […]
How can you build on content that’s already hitting the mark, attracting traffic, and converting? Many brands are taking a new approach to proactive content management. They’re concerned not only with optimizing content that’s not performing, but with how to build on the best of their content marketing pursuits and breathe new life into their archives. […]
Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? Maybe not so much anymore.