When you’re scoping out your competitor’s sites, it’s easy to see who’s put the time and effort into content marketing and who’s let it slip by the wayside. Sites with strong content marketing have lively blog posts, eye-catching graphics, and videos that create a cohesive message about the company.
What’s trending in content marketing and SEO these days?
Let’s say this: Content is more important than ever.
More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.
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SEO – ‘Search Engine Optimisation’ – poses a major challenge for small businesses: if you publish a website it can’t really be ignored, but on the other hand you can spend a lot of time and money trying to generate what they call ‘Google Juice: ‘A site that has more ‘Google juice’ shows up more prolifically on top page rankings.’ – Techopedia.
Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images help to grow more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster and more effectively than text. Image and video posts on social media receive more likes, shares, and engagement than text updates.
Digital marketing has evolved significantly over the last decade. From a handful channels to a hundreds of them, digital marketers have to choose platforms where their target audience spend their most time. With human attention span at all time low, you cannot expect your target audience to read long blog post with large blocks of text.
Harnessing the power of SEO can feel like an overwhelming task.
Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing.
In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements.