Content marketing can be a time consuming undertaking for businesses. But some have uncovered little tips and tricks for getting the most out of their time and producing significant results. Here are some expert tips from members of the online small business community to help you get more done in less time when carrying out […]
One question I get asked a lot at industry events is, “How do come up with more interesting content?” First, it’s important to remember that you are an expert on the details of your industry. What is obvious to you, may very well be new and exciting for your audience. That’s one reason it’s important […]
Your web content management system (Web CMS) is a critical component of your digital customer experience programs. Forrester analyst Ted Schadler has called the Web CMS the backbone of any digital experience delivery system. Research from CMSWire confirms organizations aren’t always happy with their existing Web CMS platforms (download required). About 38 percent plan to invest in a Web CMS/DX […]
Consumers have always struggled placing trust in financial institutions. That’s why financial marketers need to provide valuable information if they hope to stay competitive and build healthy, positive relationships with people. Banks and credit unions must actively work to improve their reputation, build their brand and bolster consumer engagement.
Conversions. Traffic. Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them. According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more conversions, more leads, more sales) into smaller, achievable tasks is the way to smash them.
Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.
In recent years, most marketers have taken the cliché phrase “content is king” to heart, making content the core of their overall advertising strategy. Even brand new businesses are aware of the importance of content, but it’s often overwhelming to build your first content marketing strategy from the ground up. How much attention should be […]
Do you have the nagging feeling it’s all just the “same ol’, same ol’”? You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree or another.
Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with humans. In 2018 we’re about connecting with a human with a specific need at a specific […]