The Upper Hutt Mall is a suburb shopping centre in Wellington, NZ. It is in the process of being upgraded and revamped. The website was an old cheaply built site on free platform. The brief was to create a modern design on a content management system (CMS) that could be used by the administration staff.
We kicked off the project by looking at who the primary visitors were, what information they were looking for and how to present this easily for them to access.
Being a shopping mall, people are looking for contact details, trading hours and a store locator. The design focused on making these details visible on most pages as people navigated around the website.
School and public holidays bring in more people and the centre provides a range of entertainment for kids while parents are shopping. An event management system was included to allow marketing staff to add and show details of the performances and shows.
The website needed to be mobile friendly as visitors access via mobile phones and tablets when out shopping.
The new website was launched with a modern responsive design accessible across all screen sizes.
From virtually no traffic the website it is now on page one of search results and visited regularly by local residents looking for shopping information, holiday activities for kids and shop details.