The business is a building and pest inspection company in Upper Coomera providing pre-purchase and pre-sale reports for property sellers and buyers in the Gold Coast and Brisbane locale.
The website was a primary source of leads but it has been dropping in the search ranking due to being dated, not viewing well on mobile devices, poor navigation and outdated SEO techniques affecting the results.
The primary goal was to improve to website with a redesign and search engine optimisation to improve the number of enquiries and reads.
We redesigned the flow of pages, rewrote some of the content and reordered it into a better more logical flow for the reader. The redesign was approached from the perspective that many visitors were coming via mobile devices and the website should display well, and allow for a simple way to call to make a booking. In mobile view a ‘click to call’ button and ‘quote’ button are at the very top of the screen.
The ‘Click to Call’ when tapped goes directly to the calling function of a mobile phone to make a call. The ‘Quote’ button goes to a form to order a building and pest inspection.
On the desktop display, the phone number in at the very top because the primary method on contact is via phone to book an inspection.
Once the site was built, we implemented an SEO strategy to move the site into page one position on search engines to drive organic enquiry.
The website is a primary source of enquiries and leads and with the redesign and ongoing SEO.