Twitter, Facebook, Instagram, and LinkedIn have been the quad frontrunners for our time and attention and effort for nearly five years now. And yet LinkedIn, the career network, may possess the possibility for the most tremendous growth and ROI through content marketing. If you aren’t yet using the platform to find leads, it’s high time to start - a recent report found that 94% of B2B influencers are creating content on LinkedIn.
Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November.
The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. Email service providers are responding with new features and capabilities at, frequently, a lower monthly cost. In the post, I’ll address the essential email-marketing features for ecommerce merchants in 2020.
Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC. I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument. Google is no longer “everyone’s search engine,” Fishkin asserted. They’re now “everyone’s competitor.”