The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends for 2020, since now we need to find the best ways to stay ...
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers.
It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?)
Boosting the visibility of your business and generating more sales isn't just about creating a website. Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website.