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Why did I start a business in what was beginning to look like the worst economic situation of my lifetime? I found out that direct marketing, specifically search engine optimization, not only weathers economic downturns, it thrives in them.

Social media now plays a major role in our day-to-day interactions, and how we stay connected in regards to family, events, news, etc. But just how significant a role does social play in our communicative process?

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement.

Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements.

As SEO professionals, we generally focus on the question, “How do I rank my page?” An equally, if not more important question we should be asking is, “How do search engines rank pages?”