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Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online.

As more financial advisors dabble in social media, the challenge becomes finding a way to stand out. Simply making your presence known won't count for much in itself. Here are 10 social media tips that will help you find, communicate with and keep clients.

Facebook is connecting more people to local news and information with an expansion of its “Today In” section. Today In is now available in 400 US cities and is being tested internationally in Australia. Facebook has paid particular attention to making Today In available in “news deserts,” which are communities with a low supply of local news.

Content marketing is an incredibly popular method of brand communication in today’s marketing landscape. But what is content marketing exactly? The term is used as such a buzzword these days, yet many companies don’t truly understand all that goes into and what to expect out of a content marketing strategy.

Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z. Businesses are using chatbots to provide instant customer service, product recommendation guidance, and for advertising and marketing. Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns.