When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element.

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non-last click attribution models and impacted reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads scripts.

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong?

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends for 2020, since now we need to find the best ways to stay ...