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Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers.

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?)

Boosting the visibility of your business and generating more sales isn't just about creating a website. Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website.

People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you target? What do you want to achieve? Regardless, in this post, I’ll list a number of elements that help every site become a good site and a ...

Instagram has removed a section of its app which was referred to by many as a “stalker” tool. The ‘Following’ tab was an area that existed within the ‘Activity’ tab which let users see how people they’re following were engaging with content on Instagram.