Remember when Google introduced that giant model automotive ad format to advertisers a few years ago? Well, it appears the format might be expanding to more verticals. What they look like. A version of this format with a carousel of images was spotted on mobile by Search Engine Land columnist Glenn Gabe, who heads G-Squared Interactive. The ad, for Nike, appeared on a non-brand query for “what are the best running sneakers.”
Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations. Sadly, though, it remains greatly misunderstood by some in the SEO community. What is dwell time? Do search engines really use it? Is it a ranking factor? And, if so, how can you impact it?
Everyone understands content is crucial to marketing, definitely in B2B but equally so in B2C marketing. Marketers know the only way to stay ahead of the curve is by constant innovation and following the top trends. Let’s look at four reasons why the content marketing world is transforming into something even more effective – content experience.
It’s no wonder security remains such a tough challenge for marketers or developers building a website today—the security landscape is simply a difficult one to navigate. Threats continue to evolve, attacks are more widespread than ever, and cyber criminals are becoming increasingly sophisticated.
Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest.