COVID-19 is having an ongoing and detrimental impact on online marketing. Many brands are going through a lean phase, wherein they know their target audience isn’t interested in engaging with them right now. Unfortunately, no one has a marketing playbook for a pandemic yet.
Conventional wisdom says that search engine marketing is a mature category. Is it? According to a McKinsey Study, employees spent 1.8 hours for day searching and gathering information, over 9 hours a week. Yet, the average person spends under 2 hours per week searching on Google. By my calculations, that’s 7 hours of search engine marketing opportunities.
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got all the bases covered. And with the improved publishing flow in our Yoast SEO 14.4 release, this becomes even easier. Let’s have a look!
Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? You’ll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot strategy. You’ll also learn uses for chatbots outside of Facebook Messenger.