Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images help to grow more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster and more effectively than text. Image and video posts on social media receive more likes, shares, and engagement than text updates.
What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you:
Digital marketing has evolved significantly over the last decade. From a handful channels to a hundreds of them, digital marketers have to choose platforms where their target audience spend their most time. With human attention span at all time low, you cannot expect your target audience to read long blog post with large blocks of text.
Why did I start a business in what was beginning to look like the worst economic situation of my lifetime? I found out that direct marketing, specifically search engine optimization, not only weathers economic downturns, it thrives in them.
Social media now plays a major role in our day-to-day interactions, and how we stay connected in regards to family, events, news, etc. But just how significant a role does social play in our communicative process?