Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action.
Is your company finally ready to take the leap and onboard marketing automation? Figuring out which marketing automation platform (MAP) is best suited to fill your company's needs is a challenge, to say the least. Hundreds of options are available, with a wide range of tools, features, services - and prices.
SEO – ‘Search Engine Optimisation’ – poses a major challenge for small businesses: if you publish a website it can’t really be ignored, but on the other hand you can spend a lot of time and money trying to generate what they call ‘Google Juice: ‘A site that has more ‘Google juice’ shows up more prolifically on top page rankings.’ – Techopedia.
Google is bringing three new reports to Search Console which are all related to structured data. New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others.