Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.
Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy.
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for.
When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element.