Did you know the concept of search engine optimization is more than 20 years old Twenty. Years. Old. It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now.
Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix, from the equally renowned Boston Consulting Group.
Google’s Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
With over 2.6 million followers and known for creating highly effective collaborations with popular, female-centric brands such as Le Labo and Bumble, social media sensation Overheard, popped up virtually overnight on the Instagram scene in 2015 by “poking fun at people’s pretensions.
By now, seasoned marketers understand that a strong content marketing strategy isn’t just a handy feature but an essential component in achieving their brand’s greater vision. In a short time span, content has moved from a marketing novelty to a marketing need. For pros who already have the best practices in place, 2019 planning is all […]