No matter the industry, running your own business is challenging — especially if you are running your own small business. Faced with tight budgets, small business owners are often forced to wear many hats, including that of the chief marketing officer. When customers search for a product or service, they usually turn to a quick […]
Just point, shoot, and search. There’s a new way to search the internet and social media — through your smartphone, thanks to Google Lens and Pinterest Lens. Google and Pinterest are rolling out similar lens apps letting users snap a photo using their smartphone camera and learn more information about it.
Keyword research is one of the most talked about topics in SEO. It has such a major impact on what you’re trying to rank for that it may seem overwhelming at times.
As an online marketing and SEO sleuth, I’m acutely interested in tools that I can use during the keyword research and optimization phases of my work. However, I’ll be the first to admit that, while traffic is great, it’s useless if you lack a converting offer. Clearly, there’s more to life than free organic search […]
Resources and time are small business owners’ personal demons. Supporting this fact is a Bank of America survey where small business owners voted to say that running their businesses was twice as stressful as handling relationships with a spouse and three times as stressful as raising children! If you’ve felt that limited manpower and funds […]