Having a social media presence is extremely beneficial to your business. This has been proven through many successful campaigns, run by some of the biggest companies in the world. However, a social media presence is just as important for a smaller business. Your social media outlets can be used as a customer service platform, to […]
Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing […]
Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let’s start with a straightforward definition for ROI: how much money was made, compared with how much was spent.
Keyword research, engaging content and link building are at the top of everyone’s search engine optimization (SEO) to-do lists, but page speed is an equally important factor that is often overlooked. Marketers shouldn’t lose sight of page speed, as Google has been using it as a determining factor in search results since 2010.
Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience.