Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC. I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument. Google is no longer “everyone’s search engine,” Fishkin asserted. They’re now “everyone’s competitor.”

Okay, it's 2020, and social media platforms have now played a significant role in our interactive process for the better part of two decades. If you've not considered how your business can utilize social media for improved customer service and connection, it's definitely time that you did, and the stats included in this infographic only reinforce the relevance of such.

When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Ingenious search engines that navigate a plethora of budding websites, along with the first online display and search ads, marked a drastic turn of marketing dynamics as individuals' active search behavior allowed for much more relevant and efficient ad delivery. 

Without optimizing your website for search engines, you’re not going to get much value out of it. That’s why Search Engine Optimization (SEO) is very essential for every website that’s keen on attracting organic traffic. Nevertheless, SEO isn’t just about driving traffic to your website. It also asserts the importance of quality content that speaks to the needs of your website’s target audience.

Why Your Business Should Use Facebook Analytics Reports Every company has a growth model that includes a set of goals to make it flourish; a goal defines a way to grow. To visualize this, the goal of an online store is purchases. For an app, your goal might be related to daily/weekly/monthly active users. Or your business goal might be related to social media shares, posts, and reactions.