Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with their intended audience.
How to Improve Your Website Navigation: 7 Essential Best Practices
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility.
Knowing Your Audience is Key in Digital and Social Marketing
Studies show that there will be over 2.6 billion social media users by 2018. With an estimated global population of 7.5 billion people, that’s almost 35 per cent of the world’s population using social media.
What You Need To Know Now About Cybersecurity And Social Media
Ten years ago, Facebook claimed 20 million users. Now, that number has blown up to nearly 2 billion. For comparison’s sake, the United States population currently sits around 300 million people. While some of the personal pitfalls associated with social media use are widely known, there are also many potential risks for businesses that are […]
Don’t Be Boring: 3 Tips to Trying New Marketing Techniques
It’s so easy for any of us to get stuck in a rut. It’s so easy for us to keep using tried-and-true methods. It’s so easy for us to keep doing what we are already good at. But, I’ve learned in the years after high school that good marketing is like my tenth grade English […]