With every passing year, search engine portals develop new algorithms and rules with the hope of combating spam links and people trying to play the system. These new rules set by Google, Bing etc. means that every webmaster must stay abreast to the ever changing SEO landscape in order to help clients meet their search […]
Zoi Kokoti describes entering the Telstra Business Awards as one of the best things she and partner Stephen Lowery ever did. Their Eire Café won the 2014 South Australian Start-up Award (now the New Business Award) and there was an unexpected bonus: a mentoring relationship that has made “a phenomenal difference” in their ongoing success.
Taking into account the fact that the most part of the world wide web when it comes to search engines is being controlled by giant search engine providers such as Google or Yahoo, businesses need to get creative and advertise their products on the web by making a well designed website which promotes every possible […]
It’s nearly impossible to have a discussion about SEO without talking about keywords. Keywords remain the very foundation of any solid SEO strategy, as Google and users need them to understand the topic of your content.
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace.