If you’re just starting out or have recently launched, it’s obvious that you don’t have millions of dollars in your marketing budget. You can also have an amazing product or service, but if you’re not getting it in front of the right people, you’re dead. The old saying build it and they will come, unfortunately […]
Survey Reveals Top Challenges Businesses Face Using WordPress – Small Business Trends
Performance issues, security vulnerabilities and problems resulting from updates top the list of challenges facing businesses using WordPress. The stats come from a survey conducted by Pagely, a managed WordPress hosting platform. The 2018 Edition of “The Biggest WordPress Headaches” survey looks at some very specific issues affecting how the WordPress platform operates.
How to Build a Website, Go Viral and Develop Your Digital Brand
If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted for seasonal variation, but not for price changes, was $119 billion, an increase of 3.2 percent from […]
5 PPC Takeaways That Will Make You a Better Marketer
One of the joys (and challenges) of a career in paid search is the constant state of learning and change. It’s a theme that runs through many of my articles. But in the busy-ness of our day-to-day PPC activities, it’s easy to simply move from one thing to the next without pausing to learn from […]
3 Approaches to Revamping Your Content Strategy
Do you have the nagging feeling it’s all just the “same ol’, same ol’”? You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree or another.