One of the biggest challenges of setting up and managing a global website is the organization and creation of the localized content. It is nice to see content management being taken more seriously now by website owners and the marketers by understanding the various customer journeys and personas rather than to just push out what the business […]
Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn.
While major search engines like Google maintain that social media activity has little or no effect on SEO, there are some indirect benefits of social media that can give your rankings a boost says, Tom Desmond, CEO, ApricotLaw For many businesses, social media and search engine optimization (SEO) are simply two boxes to check in […]
Businesses of all sizes are investing more time, resources, and money into content creation than ever before. Almost every organization that I speak with understand the potential return on investment that great content can deliver, and yet disproportionately few companies are spending anywhere near enough focus on making existing content work harder toward current and changing […]
Google is more than just a platform we use to drive traffic. It’s also one of the most important tools digital marketers and SEOs have at their fingertips. Whether I’m prospecting links or researching for my next piece of content, Google is vital to all I do. But just doing broad searches rarely delivers the […]
All signs point to chatbots as a win for marketing and customer service. Stats say that consumers like using chatbots: 95 percent of consumers think chatbots benefit customer service. 57 percent of consumers like the instant service of chatbots. 47 percent of consumers would buy something using a chatbot. That’s why 80 percent of businesses plan to have a chatbot […]
Content marketing has proven its value to companies and brands over and over again. According to the Content Marketing Institute, content marketing is the “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience” with the ultimate goal of driving “profitable consumer action.”
The introduction and development of mobile search have led to many changes to SEO, but the biggest effect is the rise of local SEO. As of now, regardless of the size of a business, everyone is driving their efforts in improving their local SEO and implementing steps that can help them in achieving greater visibility […]
It’s natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same mistakes – especially when it comes to marketing automation.