There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you. But members of the online small business community can still offer valuable insights to help you shape […]
Having a search engine optimized site could be the difference between getting the traffic you want or remaining invisible. That means new websites need to build a strong SEO foundation from day one. When starting a blog, or any website, SEO is one of the most important things you should focus on.
Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for […]
Here’s a fun thing for a Friday: go back and see what your Twitter timeline looked like 10 years ago. Twitter has pretty powerful search settings, but Andy Baio — of Kickstarter fame and more — did the heavy-lifting for us all by sharing a link that let’s you look at your timeline exactly a decade ago, assuming you followed […]
Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let’s start with a straightforward definition for ROI: how much money was made, compared with how much was spent.
Keyword research, engaging content and link building are at the top of everyone’s search engine optimization (SEO) to-do lists, but page speed is an equally important factor that is often overlooked. Marketers shouldn’t lose sight of page speed, as Google has been using it as a determining factor in search results since 2010.
Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience.
10 Tips for Saving Time and Getting Better Results with Your Content Marketing – Small Business Trends
Content marketing can be a time consuming undertaking for businesses. But some have uncovered little tips and tricks for getting the most out of their time and producing significant results. Here are some expert tips from members of the online small business community to help you get more done in less time when carrying out […]
Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing. In the following article, I will explain the top five […]