With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track events, produce heatmaps, and more. […]
You can’t afford not to have an online presence for your business. One of the best ways to market your business online is to create strong content that people enjoy reading. Whether you own a startup or a business of any other size, actively marketing your business should be one of your highest priorities. The […]
Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan.
When done right, SEO can help you improve SERP rankings, increase targeted traffic to your website, and drive more sales. But how do you create an effective SEO strategy that can help you achieve that kind of success? It’s way more complex than choosing a few keywords or fixing bugs on your website.
Search engine marketing is an ideal way for your small business to compete with larger competitors. And with the right techniques, you can use search engine marketing to rank higher in searches on Google, which can make the difference in whether a customer chooses your company over your bigger rivals.
For all its behind-the-scenes innovation, Google Search has looked more or less the same for the last 20 years: You type some words in a search box and get back a list of links. The company’s added lots of bells and whistles over the years, but the core concept has remained the same and the experience has […]
There’s one thing for sure in the online marketing world: change. It’s constantly reinventing, recycling and regenerating into the next phase. Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or some secret anti-aging potion. And a new cycle starts; and marketers scramble for the road map, […]
The center of your content marketing strategy is probably your own company’s blog, as it is for most businesses. But if you’re just starting your content marketing program, zero people are visiting that blog on their own, regardless of how good the content there is