The world of SEO isn’t exactly an easy one. It involves some rather complex concepts, depends heavily on Google’s 200-plus ranking factors (which aren’t always crystal clear) and requires a constant effort on your part that can last for years and years.
Content is truly king in today’s world of consumers with many people becoming much more discerning about what they spend time on. There were years of clickbait where titles intrigued a reader only to fail them when it came to the actual content. Clickbait type articles simply do not attract the traffic that they used to. Google actually penalizes poorly written articles that are published on irrelevant sites. Facebook has also followed suit in reducing the exposure that a number of articles were receiving.
Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create?
In this article, you’ll discover how to produce LinkedIn video that connects with your audience.
Facebook is expanding Messenger’s screen sharing capability, first available on desktop, to the iOS and Android mobile apps.
Users can share their screen with other people one-on-one or in a group video call with up to eight participants.
COVID-19 is having an ongoing and detrimental impact on online marketing. Many brands are going through a lean phase, wherein they know their target audience isn’t interested in engaging with them right now.
Unfortunately, no one has a marketing playbook for a pandemic yet.
Conventional wisdom says that search engine marketing is a mature category. Is it?
According to a McKinsey Study, employees spent 1.8 hours for day searching and gathering information, over 9 hours a week. Yet, the average person spends under 2 hours per week searching on Google. By my calculations, that’s 7 hours of search engine marketing opportunities.