Your web content management system (Web CMS) is a critical component of your digital customer experience programs. Forrester analyst Ted Schadler has called the Web CMS the backbone of any digital experience delivery system. Research from CMSWire confirms organizations aren’t always happy with their existing Web CMS platforms (download required). About 38 percent plan to invest in a Web CMS/DX platform in the next 12 months, and 27 percent are evaluating the possibility. Only about 11 percent will stay with their current platform.
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